Are you ready for some really exciting news! As I mentioned in this post, Matilda is being featured in the newest LiveOn NY ad to bring awareness to organ donation during National Donate Life Month. April is finally here and the ad is now LIVE!
I would love your help by sharing about organ donation during this month. You can even create your own poster just like Matilda's by following this link - Long Live NY Posters. Print or share yours online and use it to engage in a thoughtful conversation and show your support.
Matilda's poster will be featured in NYC subways, New York Magazine, as a playbill insert, in store windows, and on a digital billboard in Times Square!
Her life is a gift and her spirit is as mighty as they get. We are happy to share Matilda with the world in order to shine a light on pediatric organ donation and save lives in the wake of tragedy. To learn more about Matilda's story check out my Therapy Thursday column and the back story.